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02 August 2017

SEO Tips: Title Tags and Meta Descriptions

We have talked about SEO in the past and in one of our blogs “Polish Up Your Code for SEO”, we touched upon adding in title tags and meta descriptions. Title tags and meta descriptions might not seem like a big deal, but they a good tip for better for SEO and also attracting potential website visitors.

Now, we are not going to sit here and tell you that once you implement title tags and meta descriptions, your website will rank at number one on all search engines. As we have mentioned in our previous blog, it takes time to see SEO results so don’t expect miracles with amending your tags and meta descriptions.

The reason why these two are important is because as well as telling search engines a brief summary of what that page is about, these two elements help attract more visitors to your website.

Before we go any further, let’s define the two:

  • Title Tags: this is the title of you the page. It will summarise the contents of the page in one sentence and is shown as the main title on search engines, and social media. If it is a blog, it is usually the title of the blog that is used.
  • Meta Descriptions: this is a paragraph summary of the page contents. This is shown in search engine and social media results under the title or image. It gives you the opportunity to sell that page to get people to click.

In both cases, you should use keywords in both title tags and meta descriptions. By using keywords, the search engine can see if the page is relevant for certain searches.

Implementing title tags and meta descriptions is pretty easy. If you have Magento or WordPress, then you will likely have apps that allow you to add title tags and meta descriptions. WordPress has a handy app called Yoast which tells you how well the SEO is on the page. By using a traffic light system, you can see if the page needs more work or if its will do well.

However, if you do not have these, then you can add them to the code of your website. Now, don’t panic! Adding title tags and meta descriptions to the code is actually a lot easier than you may think. Below is the code that should be added:

 

Title Tags:

<head>

<title>TITLE GOES HERE</title>

</head>

 

Meta Descriptions:

<head>

<meta name=”description” content=”META DESCRIPTION GOES HERE”>

</head>

Both sets of code can be found at the top of the page within the <head></head> tags. You do not need to write out new <head> tags for each bit of code.

Now you have an understanding of what title tags and meta descriptions are and know how to implement them! Next would be to know what to write for them! 

Title Tags and Meta Descriptions: Quick Tips

  1. Keywords: As mentioned above, using keywords in your title tags and meta descriptions is important. Having keywords allows search engines determine how relevant that page is. Don’t know which keywords to use? Check our previous blog for some help: Picking the Right Keyword.
  2. Include Offers: title tags and meta descriptions should entice individuals to click on that link, so include offers in the title or description.
  3. KISS - keep it short and sweet: You don’t have a lot of space to play with, so a meta description and title should be short and sweet. Make it to the point and don’t waffle on. Also it is worth noting that if a title or description is too long it will be cut off. So, keep them short to avoid important information being cut off.
  4. Keep the Titles and Descriptions different: make sure you make each title tag and meta description different for each page. Remember the content is going to be different on each page so make sure you make your visitors aware of what is on that page.
  5. Include your company in your title: If you have enough room in the title, it is good to include your business name. This helps differentiate you from other links and its a way of getting your name out there. For example, for our blogs we would try and stick to this format “TITLE | The Hive Blog”.

Hopefully, all of this information will help you gain a better understanding in title tags and meta descriptions. Remember, they aren’t the be all and end all when it comes to how you rank. However, they do play a role in getting people to click, which is as important! So make sure you think carefully about what write.

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