For any new business in today’s world, a website is vital to gaining new customers, and with every new website comes search engine optimisation (SEO) which is equally important. If your website is not properly optimised for search engines, then you could fall behind in the searches, no one will be able to find you and if no one can find you, this mean no sales, no customers, no business – and nobody wants that!
When it comes to SEO it is good to understand that there are many different search engines available, with Google, Bing, and Yahoo! being the top three, and all use different algorithms to determine which website ranks higher. However, while all use different algorithms, there are four main points that they consider, which are: content, site performance, authority, and user experience. These four items are important when optimising your website.
Once you know the basics, SEO is pretty simple to implement and we’ve touched upon it in a few of our previous blogs, such as here, here and here, but for the next few weeks we will be looking into SEO in more detail, showing you where to start and how to go about it.
In this week’s blog, we will look at the first step, which is picking a domain name for your website that is optimised for SEO.
A domain name is very important for a brand, as important as the brand name itself! As the digital age is here to stay, brands need to make sure their domain name is easy so that visitors can remember it easier.
Below are a few handy tips to think about when deciding a new domain name:
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