Blogging is a fantastic marketing tool, it can help boost your online presence and let people see how knowledgeable you are in your industry, helping build trust.
In our very first blog, we tell you why businesses should blog and in another one of our handy blogs, we discuss three great alternatives to written blogs, but what happens when you don’t have time to keep up a regular blog but still want to produce great content? Well, then there’s guest blogging!
So, what is guest blogging?
In the simplest explanation, guesting blogging is when an individual creates content and features it on another person’s website.
How is it beneficial for you?
Guest blogging is a great marketing tool that has many benefits, and below are a few of them:
Now where to start with guest blogging?
Once the blog has been picked and the pitch has been accepted, the next step is to write your content for the blog, and much like the pitch, it should stand out. You need to position yourself as a knowledgeable individual but also set yourself apart from other guest bloggers. How can you provide an experience for the readers and get them to click to your website? Read competitors blogs and see what they are doing and then think outside the box and make yours better.
It doesn’t end there though. Once you have published a guest blog, the best thing you can do is go back and keep the relationship going. Make sure you keep an eye on the comments, if someone asks for help, make sure you reply to them or just say thank-you if they leave a compliment.
While it may seem a lot of effort is required to be successful with guest blogging, the same can be said for a lot of marketing tools. However, with regular blogging and valuable content, guest blogging can do wonders in the long-term and help towards building a knowledgeable and trusting brand.
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