It is easy to get distracted by different marketing channels and companies trying to sell their innovative marketing platforms or strategies to you. Whether you’re an individual, a startup or a small business, there are several aspects of marketing that you need to be getting right.

Below are the six simple digital marketing tips that you should be focusing on:

Have an online presence.

Nowadays, customers expect you to have some sort of online presence. They want to be able to browse your service/products before or maybe after visiting to get an idea of the deal they are getting. Customers are very unlikely now to just stroll down the high street to make purchases without doing their online research beforehand!

Up-to-date websites.

Ensure that your online presence is up to date with the correct information, web design and functionality. You will be judged for having an out of date website that is not in line with current trends. It will be more damaging if you are supplying out of date information - you will get caught out! Regularly review your website content and performance and look to make improvements.

Online speeds.

Your website needs to be fast. Users will not have the patience to wait around for pages to load and will quickly opt to go elsewhere online. Google will also rank you higher for having a quick website as this is a reflection of a good user experience. Don’t lose potential business, stay on top of your website speeds. Check them here with the Google speed test.

Mobile friendly.

One of the most important factors to consider. Traffic to your website from mobile devices will have increased drastically over the past few years. It won’t be long before mobile viewing is significantly more common than desktop. Once again, Google also likes a mobile-friendly site so it’s important to get right for SEO purposes too!

Valuable content.

Your site needs to be full of useful information for users to engage with and that makes them return back to your site to read more. Keep the content relevant and avoid going off on tangents as users will get lost in all of the information. The greater the engagement with your site, including social sharing and backlinks, the better you will perform in search results too.

Share it round.

It is important to spread the word of your website so others can discover you more readily than they would by chance on search results. The best way to reach a large audience is to join social media. Explore the options available and choose your channels carefully. You can then interact directly with users and share links to your site, ultimately increasing the chance of conversions!

Customers will be judging you across the board when it comes to making their decision. It is essential that you are nailing the basics online. These are simple starter ideas that you need to plan carefully and ensure you are executing them perfectly!