We have talked about SEO in the past and in one of our blogs “Polish Up Your Code for SEO”, we touched upon adding in title tags and meta descriptions. Title tags and meta descriptions might not seem like a big deal, but they a good tip for better for SEO and also attracting potential website visitors.
Now, we are not going to sit here and tell you that once you implement title tags and meta descriptions, your website will rank at number one on all search engines. As we have mentioned in our previous blog, it takes time to see SEO results so don’t expect miracles with amending your tags and meta descriptions.
The reason why these two are important is because as well as telling search engines a brief summary of what that page is about, these two elements help attract more visitors to your website.
Before we go any further, let’s define the two:
In both cases, you should use keywords in both title tags and meta descriptions. By using keywords, the search engine can see if the page is relevant for certain searches.
Implementing title tags and meta descriptions is pretty easy. If you have Magento or WordPress, then you will likely have apps that allow you to add title tags and meta descriptions. WordPress has a handy app called Yoast which tells you how well the SEO is on the page. By using a traffic light system, you can see if the page needs more work or if its will do well.
However, if you do not have these, then you can add them to the code of your website. Now, don’t panic! Adding title tags and meta descriptions to the code is actually a lot easier than you may think. Below is the code that should be added:
<title>TITLE GOES HERE</title>
<meta name=”description” content=”META DESCRIPTION GOES HERE”>
Both sets of code can be found at the top of the page within the <head></head> tags. You do not need to write out new <head> tags for each bit of code.
Now you have an understanding of what title tags and meta descriptions are and know how to implement them! Next would be to know what to write for them!
Hopefully, all of this information will help you gain a better understanding in title tags and meta descriptions. Remember, they aren’t the be all and end all when it comes to how you rank. However, they do play a role in getting people to click, which is as important! So make sure you think carefully about what write.
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